The outdoor shading season is fast approaching, and now is the time to prepare your business to meet customer demand and expand into this growing market.
Here are four key steps to help you get ahead:
Research & Vendor Outreach
Explore outdoor shading solutions and connect with vendors. Attend webinars, request product training, and engage with your dealer community to identify the most reliable and profitable options. Partnering with vendors like Sol-Lux ensures you’ll have access to premium outdoor shading solutions backed by strong margins, warranties, and ongoing technical support to set your team up for success.
Leverage Your Existing Customer Base
Tap into your current customer base to promote outdoor shading solutions. Vendors like Sol-Lux provide marketing resources to help you highlight products like patio awnings with integrated lighting or energy-efficient window shading solutions. Use this as an opportunity to re-engage past customers and spark new projects.
Showroom Demos & Samples
Invest in showroom demos and sampling programs to create hands-on experiences for customers. “When clients see and touch the product, their confidence grows, and conversions follow,” says Steve Brous, National Sales Manager at Sol-Lux. “Our EOS demo system is compact and ideal for consultations, and our fabric swatches and sample casings make it easy to help clients visualize their perfect solution.”
Think Outside the Box
Patio awnings aren’t just for patios. Imagine homes with boat houses, where an awning can provide shade and protection from the elements while creating a comfortable lakeside retreat. Consider adding a motorized drop screen to a garage for enhanced privacy and sun control or installing an awning on a barn to create a shaded area for equestrians and their horses. Thinking creatively about outdoor shading applications can help you unlock untapped markets and expand your business opportunities.
Get Ready for Success
Now’s the time to act. Contact us to learn more about our dealer programs, product training, and resources to help you succeed this season, or apply to become a dealer to get started.
For more insights on the growing outdoor shading market and strategies to expand your business, check out the latest CE Pro Outdoor Technology Deep Dive featuring Sol-Lux here.